To deliver this high-end production, we utilized a robust pipeline of Blender, Adobe After Effects, and Photoshop, ensuring every pixel resonated with the “Allstar” energy.

Ultra-Wide Canvas (13440 x 1176 Resolution):

• The project was rendered in a massive 13440×1176 format, specifically engineered for large-scale panoramic LED displays.

• This ultra-wide aspect ratio required meticulous composition to ensure the visual impact remained consistent across the entire field of view.

• 3D Environment & Physics (Blender):

  • Architectural Modeling: We designed and rendered a complete 3D basketball arena, focusing on realistic court textures, hoop mechanics, and stadium lighting to immerse the viewer.

  • Dynamic Simulations: Using Blender’s physics engine, we executed complex simulations, such as the “Domestos Power” sequence featuring a cascade of hundreds of basketballs falling into the hoop simultaneously.

  • Hero Assets: Each product was modeled as a high-fidelity 3D asset, including the custom Unilever-branded basketball seen throughout the campaign.
    
    

• Motion Graphics & Data Visualization (After Effects):

  • Live Score Integration: We developed dynamic scoreboard overlays and motion graphics to translate complex KPIs—like the 17.4% market share and 493,000 tons of volume—into engaging, real-time “game stats.”

  • Compositing & VFX: All 3D renders were composited with custom light flares, fast-paced transitions, and explosive visual effects to maintain a broadcast-quality sports aesthetic.
    
    

• Digital Texturing & Asset Prep (Photoshop):

  • High-Res Textures: We used Photoshop to create detailed texture maps for the 3D models, ensuring brand logos and product labels remained sharp and color-accurate under various lighting conditions.

  • UI/UX Design: The interface elements of the digital scoreboards and data overlays were meticulously crafted in Photoshop before being animated.