We transformed a market challenge into a digital opportunity for Fixodent. By moving away from standard commercial formats, we created a high-engagement educational narrative designed to bridge the gap between denture users and proper oral care. This project functions as a 360° strategic communication tool, positioning the brand as a trusted advisor through a 4-step digital journey.
Our production pipeline focused on turning technical medical guidance into a seamless, rhythmic visual flow that maintains viewer interest from start to finish.
Hybrid Visual Storytelling: We integrated live-action studio footage of a professional dentist with advanced 2D/3D infographics. This hybrid approach ensures that complex application steps are communicated with both human trust and digital precision.
High-Fidelity Product Design (Blender): The Fixodent packaging and denture models were engineered in Blender to achieve absolute physical accuracy. We focused on realistic material shaders to demonstrate the product’s texture and dosage during the application sequences.
Kinetic UX Motion (After Effects): We used After Effects to transform campaign data, market share growth, and user testimonials into a dynamic ecosystem. The “4-Step Guide” was treated as a sleek digital interface, using kinetic typography and smooth transitions to guide the viewer through the educational content.
Rhythmic Synchronization: Every visual beat—from the appearance of social media metrics to the product application shots—was frame-synced to a high-tempo pace, ensuring the narrative remains energetic and avoids the “static” feel of a traditional presentation.
Massive Awareness: The campaign reached 7.4 million unique users with over 16 million impressions, successfully capturing 80% of the target audience.
Conversion Leadership: By integrating these educational narratives into e-commerce platforms like Trendyol, we achieved a 220 index growth in sales volume, making Fixodent the #1 best-seller in its category.
Omnichannel Connectivity: We bridged the digital and physical worlds by embedding the video narrative into QR codes distributed to over 10,000 dentists via prescription pads.
